Facebook ads are one of the best ways to instantly grow awareness about anything you're doing.
They are a much less complicated, and probably cheaper solution than traditional pay-per-click schemes. And any type of business can benefit from them, from business-to-consumer businesses to local theaters, and even public speakers, musicians etc. But why exactly should these businesses or individuals invest in Facebook ads? What should be the size of this investment, and what can be expected in return?
Why Facebook ads?
Facebook Ads are one of the biggest marketing opportunities you'll come across. They can reach out to a larger audience than radio or television. They have sophisticated targeting like AdWords, albeit on different criteria.
Best of all, they are the cheapest CPM (Cost Per Impression) ad scheme, and average around $0.25 per 1,000 impressions. You can set up Facebook ads for as low as $1 per day, which when compared with advertisement costs on other digital media (TC etc.) is a really good bargain. Hence, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable.
If you come to think about it, $1 per day means reaching out to 4,000 new people who haven't heard of your business before.
Targeting
You have various options for targeting ads to a specific audience. These include basic demographic factors such as age, gender, geographical location, language, etc. In addition, you can target with other advanced options as well such as College/ College major, Moreover you can target audience based on education and relationship status - options you won't find anywhere else.
They're also great for promoting events. You can not only get people to join your event for sometimes as low as $0.15 each, you can also reach the friends of the people who've already said they're going.
Altogether, Facebook advertising is a powerful platform with a lot of options, and given its power, your company should have someone testing our Facebook ads for it, even if it's just at $1 per day!
