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Why (And How Much) Should You Spend On Facebook Advertising?

Facebook ads are one of the best ways to instantly grow awareness about anything you're doing.
They are a much less complicated, and probably cheaper solution than traditional pay-per-click schemes. And any type of business can benefit from them, from business-to-consumer businesses to local theaters, and even public speakers, musicians etc. But why exactly should these businesses or individuals invest in Facebook ads? What should be the size of this investment, and what can be expected in return?
Why Facebook ads?
Facebook Ads are one of the biggest marketing opportunities you'll come across. They can reach out to a larger audience than radio or television. They have sophisticated targeting like AdWords, albeit on different criteria.
Best of all, they are the cheapest CPM (Cost Per Impression) ad scheme, and average around $0.25 per 1,000 impressions. You can set up Facebook ads for as low as $1 per day, which when compared with advertisement costs on other digital media (TC etc.) is a really good bargain. Hence, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable.
If you come to think about it, $1 per day means reaching out to 4,000 new people who haven't heard of your business before.
Targeting
You have various options for targeting ads to a specific audience. These include basic demographic factors such as age, gender, geographical location, language, etc. In addition, you can target with other advanced options as well such as College/ College major, Moreover you can target audience based on education and relationship status - options you won't find anywhere else.
They're also great for promoting events. You can not only get people to join your event for sometimes as low as $0.15 each, you can also reach the friends of the people who've already said they're going.
Altogether, Facebook advertising is a powerful platform with a lot of options, and given its power, your company should have someone testing our Facebook ads for it, even if it's just at $1 per day!
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RIP Facebook in 2017?

People it seem, have a love/hate relationship with Facebook. Some love it, some hate it, and some may admit that they have a slight addiction and that they hate to love it. You can't go very far without hearing about someone on Facebook, seeing someone on Facebook, or running into someone who is constantly scanning their newsfeed on Facebook. Some even believe that Facebook is one of the great epidemics of the 21st century and that it is ruining the younger (and older) generation. Let's face it - sometimes, Facebook seems to do more harm than good - can you honestly say you've never gotten jealous over something that a "friend" posted?

Regardless of how you may feel toward the social media giant, there are some out there who think Facebook may be pushing up daisies within the next few years. And this isn't just coming from people off of the street - some researchers that hail from Princeton have studied Facebook and it appears to them that it is following a trend much like the bubonic plague. Basically, what they're saying is that if Facebook follows the path of the plague, it will eventually fizzle away as people become immune to it.
What Will A World Without Facebook Look Like? Their research has even been published, and the following quote is a summation of their findings: "Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out, and have been successfully described with epidemiological models Ideas are spread through communicative contact between different people who share ideas with each other. Idea manifesters ultimately lose interest with the idea and no longer manifest the idea, which can be thought of as the gain of 'immunity' to the idea." Their findings go on to state that Facebook might lose 80% of their users by the year 2017 if their predictions hold true. As someone who has regularly used Facebook since its inception, it's hard for me to imagine a world without it. I'd have to imagine that it would be a world where more people actually interacted with each other, though, and that's never a bad thing. While it has undoubtedly made communication a lot easier with those around the world, it's also made it all the more difficult to communicate with those who remain closest to us. What do you think? Will Facebook meet its maker in your lifetime?

Latest from the information technology world

Why (And How Much) Should You Spend On Facebook Advertising?

RIP Facebook in 2017?

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