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How Does Google Treat Comments With Hyperlinks?

Yesterday, we posted an article about link spam, and what is the easiest way to recover from it. While we're on the topic, we might as well turn towards another related problem, one which we have addressed periodically over the comments section, but never formally - comments with links in them, and how they're seen by Google. We see a lot of comments with links, both relevant and otherwise, so I figured it'd be a good idea to make things clear and easier to understand for our beloved readers in light of a video posted by Google's Matt Cutts on the topic

 

So the big question is, how does Google see comments with links in them? Are they always considered as spam links? What if it's a topically relevant site, and the comment is really meaningful?

Well, as with anything, there's a good way to use it, and then there's a bad way to use it. Let's first talk about the 'bad' way to do it, so you may know what you're doing wrong and need to stop doing.

What not to do

To start off, do not make a comment with a fake name, or the name of your brand. People often use the name of their brand along with a link to their site, hoping to haul in some interested customer. And that is exactly where they go wrong, mainly due to two reasons. 1) They're not disclosing their own identity to their potential customers, and yet somehow expect them to trust the brand (trust works both ways, you see?), and 2) They're advocating themselves by making a comment, and not really adding value to the conversation!

No wonder they get a 'chillier' response. So please use your own name, and not the name of your business. People need to know who they're dealing with.

Another problem is, people tend to make a habit out of this. They comment with links on a regular basis, and it is usually a part of their agenda, a link building scheme, to create so and so many backlinks each day from commenting. That is a very wrong approach, one that used to apply pre-Panda and Penguin days, but not any more.

If Google sees that you have a sizeable chunk of your backlink profile dedicated to link comments, you're bound to get penalized. It these links come regularly in an unnatural amount/manner, you'll see your site get penalized.

However, if you're commenting to add something of value, there's nothing wrong with quoting a source, even if the source is your own website. This sort of a link is a natural link. And there' nothing wrong with even doing it regularly. But don't make this a large or sizeable part of your link-building campaign. Use links only when necessary, and find other ways of building links.

On a different but not-unrelated note, comments that you make should be relevant and interesting. Here at MBT, we follow a strict policy, and delete most promotional comments. We also do not reply to comments that have un-related links in them. Besides, all links in comments are nofollow, so why even bother? So if you want your question replied, make sure it is valid, and doesn't contain a link out of the blue. If it's a genuine link and necessary, we promise to read and consider your comment.

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Fake Facebook, Twitter and YouTube clicks are big business

Celebrities, businesses and even the US State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore “click farms,” where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers.

Since Facebook launched almost 10 years ago, users have sought to expand their social networks for financial gain, winning friends, bragging rights and professional clout. And social media companies cite the levels of engagement to tout their value.

But an Associated Press examination has found a growing global marketplace for fake clicks, which tech companies struggle to police. Online records, industry studies and interviews show companies are capitalizing on the opportunity to make millions of dollars by duping social media.

For as little as a half cent each click, websites hawk everything from LinkedIn connections to make members appear more employable to Soundcloud plays to influence record label interest.

“Anytime there’s a monetary value added to clicks, there’s going to be people going to the dark side,” said Mitul Gandhi, CEO of seoClarity, a Des Plaines, Ill., social media marketing firm that weeds out phony online engagements.

Italian security researchers and bloggers Andrea Stroppa and Carla De Micheli estimated in 2013 that sales of fake Twitter followers have the potential to bring in $40 million to $360 million to date, and that fake Facebook activities bring in $200 million a year.

As a result, many firms, whose values are based on credibility, have entire teams doggedly pursuing the buyers and brokers of fake clicks. But each time they crack down on one, another, more creative scheme emerges.

When software engineers wrote computer programs, for example, to generate lucrative fake clicks, tech giants fought back with software that screens out “bot-generated” clicks and began regularly sweeping user accounts.

YouTube wiped out billions of music industry video views last December after auditors found some videos apparently had exaggerated numbers of views. Its parent-company, Google, is also constantly battling people who generate fake clicks on their ads.

And Facebook, whose most recent quarterly report estimated as many as 14.1 million of its 1.18 billion active users are fraudulent accounts, does frequent purges. That’s particularly important for a such a company that was built on the principle that users are real people.

Twitter’s Jim Prosser said there’s no upside. “In the end, they’re accounts are suspended, they’re out the money and they lose the followers,” he said.

LinkedIn spokesman Doug Madey said buying connections “dilutes the member experience,” violates their user agreement and can also prompt account closures.

Google and YouTube “take action against bad actors that seek to game our systems,” said spokeswoman Andrea Faville.

Dhaka, Bangladesh, a city of 7 million in South Asia, is an international hub for click farms.

The CEO of Dhaka-based social media promotion firm Unique IT World said he has paid workers to manually click on clients’ social media pages, making it harder for Facebook, Google and others to catch them. “Those accounts are not fake, they were genuine,” Shaiful Islam said.

A recent check on Facebook showed Dhaka was the most popular city for many, including soccer star Leo Messi, who has 51 million likes; Facebook’s own security page, which has 7.7 million likes; and Google’s Facebook page, which has 15.2 million likes.

In 2013, the State Department, which has more than 400,000 likes and was recently most popular in Cairo, said it would stop buying Facebook fans after its inspector general criticized the agency for spending $630,000 to boost the numbers.

In one case, its fan tally rose from about 10,000 to more than 2.5 million.

Sometimes there are plausible explanations for click increases.

For example, Burger King’s most popular city was, for a few weeks this year, Karachi, Pakistan, after the chain opened several restaurants there.

While the Federal Trade Commission and several state attorney generals have cracked down on fake endorsements or reviews, they have not weighed in on clicks. Meanwhile, hundreds of online businesses sell clicks and social media accounts from around the world.

BuyPlusFollowers sells 250 Google+ shares for $12.95. InstagramEngine sells 1,000 followers for $12. AuthenticHits sells 1,000 SoundCloud plays for $9.

It’s a lucrative business, said the president and CEO of WeSellLikes.com.

“The businesses buy the Facebook likes because they’re afraid that when people go to their Facebook page and they only see 12 or 15 likes, they’re going to lose potential customers,” he said. The company official spoke on condition of anonymity, saying he recently moved his company offshore to avoid litigation or cease-and-desist notices.

In Indonesia, a social media-obsessed country with one of the world’s largest number of Facebook pages and Twitter users, click farms are proliferating.

Ali Hanafiah, 40, offers 1,000 Twitter followers for $10 and 1 million for $600. He owns his own server, and pays $1 per month per Internet Protocol address, which he uses to generate thousands of social media accounts.

Those accounts, he said, “enable us to create many fake followers.”

During an interview at a downtown Jakarta cafe, Hanafiah — wearing a Nike cap, blue jeans and a white T-shirt — said large social networks can boost a business’ public profile. “Today, we are living in a tight competition world that is forcing people to compete with many tricks,” he said.

Tony Harris, who does social media marketing for major Hollywood movie firms, said he would love to be able to give his clients massive numbers of Twitter followers and Facebook fans, but buying them from random strangers is not very effective or ethical.

“The illusion of a massive following is often just that,” he said.

The fake click market has generated another business: auditors.

Robert Waller, founder of London-based Status People, helps clients block fakes. “We have had a lot of people who have bought fake accounts, realized it’s a stupid idea and they’re looking for ways to get rid of them,” he said.

David Burch, at TubeMogul, a video marketing firm based in Emeryville, Calif., said buying clicks to promote clients is a grave error. “It’s bad business,” he said, “and if an advertiser ever found out you did that, they’d never do business with you again.”

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